Nissan Canada Micra Launch
Nissan Canada approached us to create a video as part of their social media campaign for the release of the new 2014 Nissan Micra in Canada. As part of their campaign launch they were giving a brand new 2014 Nissan Micra to Karen Ackroyd, a loyal customer and proud owner of an original Nissan Micra that she kept in excellent condition. We were tasked with capturing the moment without giving away the surprise.
Our strategy was to bring Karen into a dealership were we would interview her about her love for her Micra. Working closely with the Nissan team we surprised Karen in the middle of the interview with a brand new car. Our multi camera set up captured the moment in a truly candid way.