BioTalent is a national orgainziation tasked to encourage immigration to fill the holes in Canada's growing health-sciences sector. We were asked to pitch a concept for a broadcast spot that would be watched internationally during the world cup.
We pitched a video that would focus on a real-life success story, involving a scientist from abroad settling here in Canada with a job in the health-science sector.
By not using actors, the video comes across as genuine, while meeting the messaging demands of the client. It was aired during the world cup on a variety of platforms.